Lonzo’s Membership NFT: Season 1 is a collection of 4,200 generative art NFTs. Lonzo Ball, NBA star and HEIR investor, is the first of HEIR’s family of athletes to launch on the platform. Don C, the legendary streetwear designer and Creative Design Advisor of the Chicago Bulls, served as HEIR’s Creative Director for the PFPs. The art includes storytelling traits inspired by Zo’s personal life and basketball career. Owners of Lonzo’s Membership NFT will join the HEIR family as they unlock insider’s access and utility as they engage and co-create content, products and experiences while Zo builds his legacy in real time.